The latest eCommerce stats infer that in 2020, over a quarter of the World’s population have made a purchase digitally, which is a whopping 2.05 billion in number. And most of these online shoppers do not make their purchase at the very first site they visit. They are tech-savvy and conduct at least brief research before buying online.
“85% of consumers conduct online research before making a purchase online.” (99firms.com)
An integral part of this whole shopping process is coupled with the way products are placed in an eCommerce store. Categories, sub-categories, product hierarchies, their naming, and every single element adds up in selling a product successfully. This is the crux of product taxonomy. To ensure that customers find products in the fastest and most accurate manner with very minimal effort. With the help of a Slide Deck, this blog will go over the significance of Product Taxonomy in eCommerce and some latest techniques and examples.
The current shopping trend shows a steady increase in the number of online purchases. Providing optimum content with easy navigational features in an eCommerce store ensures increased sales combined with the market sustainability of a business. At the end of the day, a customer who browses through an eCommerce store without much hassle and ends up making a purchase is a win-win for both the buyer and seller – Product Taxonomy in the eCommerce space ensures this. Quality data, accurate content, resulting in a top-notch Product Catalog, is the ultimate goal of developing a successful eCommerce website.